1The Basics
• An Individual Report based on your experience of the group presentation
• 2,500 words
Use illustrations – charts – diagrams – make it visual, use the material from your presentation
2, The Content
Evaluate what determines successful, creative and innovative operations from both academic and practitioner perspectives.
What you need to do:
• This is a reflective report based on your group work
• It should evaluate how your own personal thinking toolkit was applied to the group project
• That toolkit included: Lateral Thinking, Brainstorming, Mind Mapping and Infographics – it also included business theory to explore your client brief (these should all be referenced).
3, The Content
Section 1 – Intro & Strategies/Theories.
Make sure you cover the following:
• An introduction – what was your brief?
• How you created problem-solving strategies – both rational (business theory & research) and creatively ( how you applied the creative toolkit)
• How many words? -750
4, The Content
Section 2 – About your experience and a company illustration.
• What did you find easy / difficult?
• Do you think this would apply in industry?
• An illustration of a creative company would help here – we talked about Apple and their ethos – can you think of other, successful, creative companies to support your ideas?
• How many words? – 650
6, The Content
Section 3 – How did it work in practice?
• Describe how you identified the problems and how you used your thinking toolkit to solve them
• Pay attention to how you focused on market segments and how you were selective. What new channels did you decide to work on?
• How many words? – 550

7, The Content
Section 3 – How did it work in practice?
.Describe how you identified the problems and how you used your thinking toolkit to solve them
• Pay attention to how you focused on market segments and how you were selective. What new channels did you decide to work on?
– 550……………………

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Evaluate what determines successful, creative and innovative operations from both academic and practitioner perspectives.
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