Case Study. Decide on a fictional start-up company with a new product idea that it wants to launch. Specify in a short text document (1) the start-up company and its product idea, (2) identify the product’s USP, and (3) outline up to three main competitors and the target customer group for the product (in terms of at least two distinct customer segments). Submit as PDF (max. 2 pages A4 with 11pt text)

A FICTIONAL START-UP COMPANY

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