The structure of the report follows: 1.0 Industry and company (Alibaba and Alibaba’s Industry)Don’t write 1.0 this part. Write down from 2.0. 2.0 Business enhancement:customers, innovations, the future 2.1 Customers 2.2 Innovations 2.3 Future 3.0 Article one and its relevance “Anderson, J. Narus, J. and Rossum, W. (2006) “Customer Value Propositions in Business Markets”, Harvard Business Review, March 2006, pp91-99.” 4.0 Article two and its relevance “Dawar, N (2018) “Marketing in the Age of Alexa”, Harvard Business Review, May–June 2018, pp80-86.” 5.0 Article three and its relevance “Schoemaker, P. J. H and Tetlock, P. E (2016) Superforecasting: How to Upgrade Your Company’s Judgment, Harvard Business Review, May 2016, pp73-78” 6.0 Current customer value proposition and improve customer value proposition 7.0 References 8.0 The appendix Note: focus on the specific requirements in the “advice about writing assessment task two assignment” file. Then refer to the document “high score assessment example”. Part 1.0 has been completed and does not need to be written. Focus on 2.0, 2.1, 2.2, 2.3, and 3.0, 4.0, 5.0, and 6.0. For the “three articles and its relevance” be sure to look at the detailed requirements of the assessment!!!

ALIBABA AND ALIBABA’S INDUSTRY
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