Question description
OBJECTIVES

  • To plan and write news releases for newspaper and broadcast media
  • To apply the form and structure of news release writing
  • To learn and apply Associated Press news writing style and professional
  • standards in the preparation of news releases
  • To apply the processes and standards involved in planning and copy writing of
  • Commercials for broadcast and print media.
  • To learn the form, structure, and style of effective commercial copy writing for
  • Print & to apply professional copy writing standards for print and electronic media

ASSIGNMENT

  • Review the objectives above. Then review lectures 6 and 7 (lectures attached).
  • Assume that you work for an agency or company that plans and manages major events. Your agency is competing with three others to submit a proposal for this event.
  • Determine the cause/client you will create an event for and describe the event for which you are submitting a proposal. (400 – 600 words). Include a justification for why you are recommending this specific event as being appropriate for this cause/client. Include provisions for the five stages and considerations for organizing and managing this event. (See lecture 8, which is attached) Describe how you will create awareness of and support for the event and build community participation and desire to support the program.
  • Based on that event, prepare a news release, a 30‐second video commercial (prepare as illustrated in the lecture—you are not expected to actually produce the commercial), and a full-page print ad. Each should be submitted using the appropriate styles and formats illustrated in the lectures.
  • Compose a 400-600 word summary explaining why the elements of your proposal will be a perfect fit for the event (“Sell” your proposed event.).
  • Submit the entire proposal as a Word .doc or Adobe .pdf.

ORGANIZATION AND PRESENTATION
This paper should be organized and presented in sections, each clearly delineated.

  • Cover Page. Assignment number and topic, course number and name, your name, date submitted.
  • Section I. Description of event and purpose of the proposal
  • Section II. Cover letter to the selection committee describing why your proposal should be chosen to promote their cause/purpose
  • Section III. Event Process
    • Include each phase of the process, identifying issues and considerations associated with each stage. Also include:
      • News release
      • Commercial text
      • Print ad
Commercials for broadcast and print media.

Leave a Reply

Total:
$8.99