Conflict between Marketing & Operation, Marketing and HR in Luxury Cruise Line/Hotels
Using Seabourn or an organization with which you are familiar as the context, answer the following questions: 1. What conflicts typically arise between marketing and operations? Marketing and HR? Functions within marketing (e.g. sales and revenue management)? 2. How might a focus on the customer experience and the application of a service experience model reduce these conflicts? Provide specific examples.