2. Critically analyse and evaluate the marketing strategy and implementation plan you developed for your company’s product.
You are to submit an individual academic report. Please note that your analysis and discussion is based on your own research and relevant data sources from your developed company’s product and industry. You will also need to consult academic texts and journals in order to demonstrate your understanding of relevant marketing models and theories applied, and understanding of their limitations of the theories/ models applied.
Your report should be 3000 words long plus or minus 10% which do not include references, bibliography, appendices, abstracts or tables. The following penalties apply if you exceed the word count by more than 10%;
11% -20% – 10% reduction in marks
20%- 30% – 20% reduction in marks
Over 30% – your work will be capped at the pass mark.
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