Question description

Q1: How has e-commerce transformed marketing? • Explain how social networking and the
“wisdom of crowds” help companies improve their marketing.
• Define behavioral targeting and explain how it works at individual Web sites and on
advertising networks. • Define the social graph and explain how it is used in e-commerce marketing. 10-4

Q2:How has e-commerce affected business-to- business transactions? • Explain how Internet technology supports business-to-business electronic commerce. • Define and describe Net marketplaces and explain how they differ from private
industrial networks (private exchanges). 10-5

Q3:What is the role of m-commerce in business, and what are the most important m-commerce applications? • List and describe important types of
m-commerce services and applications. • Describe common location-based services and applications. 10-6

Q4:What issues must be addressed when building an e-commerce presence? • List and describe the four types of
e-commerce presence.

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Define behavioral targeting and explain how it works at individual Web sites and on advertising networks. • Define the social graph and explain how it is used in e-commerce marketing.
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