Design Disciplines

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Learning Objectives

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

11.2 Explain the rise of motion graphics as a design discipline.

11.3 Describe the uses of interactive design.

11.4 Assess industrial products that integrate utility, technology, and cutting-edge design.

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Introduction

Michael Beirut, Saks Fifth Avenue logo

Challenge of renewing a brand

64 square pieces sliced from original logo and recombined randomly

Still recognizable but innovative

Challenges of designers

Solving problems and presenting solutions

Working in a number of disciplines

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Michael Bierut. Saks Fifth Avenue logo. 2007. Design Firm: Pentagram. Image courtesy of Saks Fifth Avenue. HBC Corporate Collection. [Fig. 11-1]

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Graphic Design (1 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

The process of working with words and pictures to enhance visual communication

Mostly involving designing materials to be printed

Most frequent artform encountered in daily life

Creative process employing art and technology

Copyright © 2019, 2014, 2011 Pearson Education, Inc. All Rights Reserved

Graphic Design (2 of 13)

11.1 Discuss the use of graphic design in the visual communication of information and ideas.

Typography

The art and technique of composing printed material from letterforms (typefaces or fonts)

Decades ago, typewriters mostly had the same typeface.

Since Chinese invention of printing, thousands of typefaces have been created.

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