Critically examine the organization of your choice in the following four areas: STRUCTURE (Governance), FUNDING, Leadership in Managing, and Talent (Staffing). A listing of practices followed and a summary of the features that contribute to the successful or unsuccessful operation of the organization is required. Special attention should be paid to the marketing-related functions of the organization with a particular eye for their innovation, or lack thereof, in the area of tourism promotion.In addition, you should begin to identify.the marketing activities undertaken by the DMO ASSIGNMENT GUIDELINES The deliverable will be a six-page report. The report should include: an introduction to the purpose of the examination of approximately 1/2 page, one page for each of the four themes that highlights key observations, one page that lists the marketing activities undertaken by the DMO, and a conclusion that summarizes the key features that contribute to the successful or unsuccessful operation of the organization. For the four areas of interest: Structure (Governance), Funding, Leadership in Managing, and Talent (Staffing), use bullet form to summarize key points. Include your sources of data. This is also the format for the page that lists the marketing-related activities. The purpose of this report will be a practice in effective research, and concision and effectiveness of report construction under the required areas.

DMO BEHIND MARKETING STRATEGY – TOURISM VANCOUVER
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