Types Of Public Relations

According to the functions of the public relations department/agencies, public relations can be divided into 7 types. These are:

  • Media Relations: Establishing a good relationship with the media organizations and acting as their content source.
  • Investor Relations: Handling investors events, releasing financial reports and regulatory filings, and handling investors, analysts and media queries and complaints.
  • Government Relations: Representing the brand to the government with regard to the fulfilment of policies like corporate social responsibility, fair competition, consumer protection, employee protection, etc.
  • Community Relations: Handling the social aspect of the brand and establishing a positive reputation in the social niche like environment protection, education, etc.
  • Internal Relations: Counselling the employees of the organization with regard to policies, course of action, organization’s responsibility and their responsibility. Cooperating with them during special product launches and events.
  • Customer Relations: Handling relationships with the target market and lead consumers. Conducting market research to know more about interests, attitudes, and priorities of the customers and crafting strategies to influence the same using earned media.
  • Marketing Communications: Supporting marketing efforts relating to product launch, special campaigns, brand awareness, image, and positioning.

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