Green marketing and its impact on consumer behavior?
-What is green marketing(explain)
-What is consumer behaviors(explain)
– important and benefits of green marketing
– green marketing mix
– green consumer behaviors
to find good quality academic sources (journals and academic articles) around both areas and that a possible link between the two concepts is explored in depth.
appropriate academic sources in order to support your rationale.
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Green marketing and its impact on consumer behavior

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