Both Academic and Company Topic Research Proposals should have the following structure: –
2.Literature review
3.Research objectives
4.Methodology and methods
analysis why BMW is successful and why consumer choice this brand, not other luxury car brand.
you will take account of branding theories and any consumer behavioural theory that are directly relevant to your topic.
use marketing decision process model to analyze BMW brand strategy. How it works.
state that you are carrying out secondary (desk research), such as Mintel, international marketing book and primary (field research) data collections.
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How BMW’s marketing strategy affects consumer behaviours and relationships in China Market.

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