Anticipated ResultsOur results will provide insight into the change in environmental attitudes over time and bycountry. We will present evidence with cross-country regressions. When categorizing by OECcountry status, gender, and age group, our results so far reinforce some existing findings (i.e.,that females generally have stronger preferences for environmental protection, those in youngerage groups are willing to pay or sacrifice more for assured environmental quality, and that higherlevels of education raise environmental awareness). We look to more directly connect changes inenvironmental attitudes to cohort effects by taking advantage of the longitudinal setup of theWVS and its large sample sizes. Our work will indicate a significant impact of other importantdemographic factors, such as number of children, education, and their interactions.Greenstone and Jack (2013) posit that, in many developing countries, environmentalquality should be valued much more highly than it is currently, considering its impact on healthand productivity. They develop a rigorous framework for evaluating this puzzle and proposingsolutions, but do not address how demographic effects can affect individuals’ valuations ofenvironmental quality or willingness to pay

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