Format Requirements: 1. The case assignment should be one to two pages (12-pt. font, single-spaced). If using references other than the text book, you can put them on the second page. APA format style is preferred. 2. You don’t need to write a case summary or introduction in your write-up. Just answer the questions. 3. Please specify clearly which question you are answering. You can put your answer directly under each question. Or you can use number 1, 2,….4 to indicate which question you are answering. Don’t write a big paragraph and expect the professor to identify the answer (I will deduct points if you do so). If Only They Had Listened –Assignment 1 Read 1. Ferrell & Gresham (1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,” Journal of Marketing, Vol. 49 (Summer), pp. 87-96. 2. If Only They Had Listened (Bloomberg Businessweek, June 23-29, 2014, p. 48) Note: You can also Google online to find the article (the name changes though). Case Questions: 1. Identify and discuss the ethical dilemma faced by Courtland Kelley. Apply and discuss Kelley’s situation following Ferrell’s & Gresham’s Contingency Framework focusing on the 3 variables impacting ethical decision making. 2. Stakeholders are directly or indirectly affected by an organization’s actions. Provide at least 3 specific stakeholders affected by the situation. 3. Discuss the challenges in addressing the ethical dilemma faced by Kelley by identifying at least 2 key issues and their subsequent implications/ramifications. 4. If you were Kelley, how would you have responded to the ethical dilemma? 5. If you were part of GM’s top management, how would you implement a solution to respond to the ethical dilemma?


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