Impact of e-word of mouth on consumer based brand equity

– One page and a Half (STATISTICAL ANALYSIS+ Adeuacy test+DISCERNMENT AND CONVERGENT VALIDITY ) -One Page (RELIABILITY+ common method bias + Model fit) – 2pages and half validity and hypothesis testing structured this way (e-WOM +perceved firm reputation + perceived brand innovation), (CBBE, firm reputation, and brand innovation) and ( moderating impact of product involvement) according to the hypothesis order in the headings Provided (look at the attached word file page 37 to 59). Please look at the tables as all the measured data I wanted to be linked with each paragraph that related. (2) 4 pages of discussion conclusion and managerial implication All the supported literature review and hypotheses are attached in the word file to link with discussion and conclusion, and all the headings need for the writing to include within the 9 pages you will find it starting from page 37 to 59 with red colour font, an example fo the reference is written ate the end on the last line of the file.

IMPACT OF E-WORD OF MOUTH ON CONSUMER BASED BRAND EQUITY
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