You are an international marketing manager in a global soft drinks company which has recently acquired a small entrepreneurial organization that produces smoothies, that is fruit-and-yoghurt-based beverages with superior flavour, nutritional content and unique packaging. It targets a consumer market of younger, health-conscious, up-market consumers. The product is currently only marketed in the UK. You have been asked to assess the attractiveness of global expansion of this product into the Chinese market. To facilitate the speedy review of business proposal by senior management in your global organisation, you are required to present your thinking in as brief a form as possible using global marketing plan template.(attached).


Leave a Reply