For this activity, you will be critically reflecting on globalization and industry trends. You will be completing a PEEST Analysis for an organization of your choice or an industry market segment.Prior to completing this activity, you must: Read Chapter 14 Introduction to Tourism and Hospitality in BC View Module 6 Videos https://www.youtube.com/watch?time_continue=929&v=fWRkFeKcG9Y Read/Skim Global Insights (’14,’15,’16,’17) In this activity, you will be creating a PEEST Analysis of an industry organization. As mentioned in Chapter 14, a useful tool to use in the analysis of global trends is PEEST, an acronym for political, economic, environmental, social, and technological forces that affect the person, organization, or destination under study (Bird & Thomlinson, 2017): Politcal Environmental Economic Social Technological A table providing examples of item(s) falling under each of these categories is below. Identify an industry organization for you to complete a PEEST Analysis. Do not select the same organization you used to complete the SWOT Analysis. Use the table below as a model for completing your PEEST Analysis. Be sure to include a minimum of three items under each category in your table. After you complete your table, write a brief paragraph (5-7 sentences) exploring your personal forecast for the future of your organization. Be sure to cite/include information from the textbook, the Global Insights Publications, or the Module 6 Videos. PEEST Analysis (Organization Name Here) political ecological/environmental issues current legislation home market future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market lobbying/pressure groups international pressure groups wars and conflicts environmental climate change sea level rise pollution resources natural disasters environmental exploitation weather environmental protection policy economic home economy situation home economy trends overseas economies and trends general taxation issues taxation specific to product/services seasonality/weather issues market and trade cycles specific industry factors market routes and distribution trends customer/end-user drivers interest and exchange rates international trade/monetary issues social lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues technological competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licencing, patents intellectual property issues global communications (Adopted from BusinessBalls, 2017)

PEEST MODEL & GLOBALIZATION / HOSPITALITY TRAVEL AND TOURISM.
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