The Mission of CEC – “Driving change for the co-creation of sustainable solutions through leading communication, learning and knowledge management in IUCN and the wider conservation community” – was used as a background idea for developing a questionnaire to seek more information about how people from different countries and of different ages and social status evaluate their approach to environmental issues.

The online survey was free and open for anyone who was subscribed to a professional newsletter, surfed the internet, visited theblog “Environment – Economy – Education” or the websitesocial network or youtube. All were invited to participate and contribute to the investigation in environmental education, learning and communication.

The aim of the survey was to learn more about the public opinion, to collect the correct, first-hand data for the research fields.

The survey focused on such topics such as:

  • understanding of what the environmental protection mean in human lives;
  • personal preferences and opinion;
  • environmental behaviour;
  • demographics.

Overall,166 surveyors from 20 countries took part in the survey. The respondents were of four age groups: 46% (41-60), 45% (21-40), 8% (over 60) and 1%  (under 20). Some of the survey participants were active enough to give detailed answers and their vision of how the current situation can be improved.

The questionnaire consisted of 14 open-ended and closed-ended questions with multiple or single choice.
Here are some results of the survey.

  1.  Does the state of the environment affect the quality of human lives? – 100% of respondents agreed to that.
  2. Are you concerned about the present state of the environment? – 84% preferred not to answer the question, 10% answered “no”, 6% said “don’t know”.
  3. What troubles you the most? – 77% chose “the quality of water”, 73% – “the quality of air”, 33% – “the quality of soil”, 19% – “animal diversity”, 16% – “plant diversity”. Some respondents added “quality of food”, “disasters”, “GMO”, “human behaviour”.
  4. Who is responsible for the environmental pollution? – 87% blamed “producers (industry, agriculture, etc.), 55% – “population”, 42% – “service sector (transport, trade, etc.)”.
  5. Are you personally responsible for the pollution? – 77% didn’t answer this question (found it provocative or never thought of it?), 23% said “no”, while nobody marked “yes”.
  6. Do you often participate in ecological events in your district or town? – 47% didn’t take part in environmental activities, 44% answered that they participate “rarely”, 9% specify “often”.
  7. Do you have enough information on the state of the environment? – 52% hesitated to give any reply, 48% said the definite “no”, 0% answered “yes”.
  8. Do you need such kind of information? – 96% left the question open while 4% pointed out “no”.
  9. Where will this information be most effective? – 79% singled out “mass media (TV, press, internet, etc.), 42% – “educational institutions”, 14% – “personal contacts, intercourse”.
  10. Which level is appropriate to improve the state of the environment? – 48% chose “international”, 42% – “local”, 39% – “national”.


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