TEXT BOOK: Project Management Achieving Competitive Advantage (4th Edition)

Essay Responses:  All questions need to be answered in essay format (must be typed, doubled spaced, Times New Roman, 12 point font, with 1″ margins, and all sources must be sited). Mathematical Responses:  Students must show all the formulas and all procedures.  Answers only will not be accepted, make sure to show all your work.  Answers must be typed, double spaced, Times New Roman, 12 point font, with 1″ margins).

Chapter 1: Questions 1.1, 1.3, 1.5, 1.7, and Case Study 1.3 (pages 29-32) (below questions.

1. 1.1 What are some of the principal reasons why project management has become such a popular business tool in recent years?

2. 1.3 What are the advantages and disadvantages of using project management?

3. 1.5 Describe the basic elements of a project life cycle. Why is an understanding of the life cycle relevant for our understanding of projects?

4. 1.7. Consider the Expedition Everest case at the end of the chapter: What elements in Disney’s approach to developing its theme rides do you find particularly impressive? How can a firm like Disney balance the need for efficiency and smooth development of projects with the desire to be innovative and creative? Based on this case, what principles appear to guide its development process?

Case Study 1.3 Disney’s Expedition Everest

One of the newest thrill rides to open in the Walt Disney World Resort may just be the most impressive. As Disney approached its 50th anniversary, the company wanted to celebrate in a truly special way. What was its idea? Create a park attraction that would, in many ways, serve as the link between Disney’s amazing past and its promising future. Disney showed that it was ready to pull out all stops in order to get everything just right.

In 2006, The Walt Disney Company introduced Expedition Everest in Disney’s Animal Kingdom Park at Lake Buena Vista, Florida. Expedition Everest is more than just a roller coaster. It is the embodiment of the Disney spirit: a ride that combines Disney’s trademark thrills, unexpected twists and turns, incredible attention to detail, and impressive project management skills.

First, let’s consider some of the technical details of Expedition Everest:

· With a peak of just under 200 feet, the ride is contained within the tallest of 18 mountains created by Disney’s Imagineers at Disney parks worldwide.

· The ride contains nearly a mile of track, with twists, tight turns, and sudden drops.

· The Disney team created a Yeti: an enormous, fur-covered, Audio-Animatronics monster powered by a set of hydraulic cylinders whose combined thrust equals that of a Boeing 747 airliner. Through a series of sketches, computer-animated drawings, sculptures, and tests that took more than two years to perfect, Disney created and programmed its Abominable Snowman to stand over 10 feet tall and serve as the focal point of the ride.

· More than 900 bamboo plants, 10 species of trees, and 110 species of shrubs were planted to re-create the feeling of the Himalayan lowlands surrounding Mount Everest.

· More than 1,800 tons of steel were used to construct the mountain. The covering of the framework was done using more than 3,000 prefabricated “chips” created from 25,000 individual computer-molded pieces of steel.


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