Social Media Marketing and Prospecting in Personal Lines Insurance
-Uses of social media in sales and proof/research of its success
-What is prospecting? How does it differ from marketing?
-History or sales prospecting prior to the invention of social media and the internet
-How is selling personal lines insurance (personal auto, home, and life insurance) different from selling a material or consumable product?
-Any research supporting the success of social media selling/prospecting as it pertains to personal lines insurance
Course of study: Communication Studies
Master Program. Honors Program.