Storytelling and Branding
Analyze a well know brand • You should identify 1) brand mission 2) brand mantra 3) Brand steering wheel 4) Analysis of emotional brand approach – is it inline with the brand mission and which emotions are evoked? 5) Which story plot can you reveal, does this fit the brands blueprint? 6) provide managerial recommendations how to enhance. Or in case the chosen case is not using emotional branding and storytelling approaches yet, you have to provide a recommendations how to do integrate this.