T​‌‌‌‍‍‌‍‌‌‍‍‌‍‍‌‌‌‍‍​he highly successful multi-channel, transmedia campaign for Always- Like a Girl was launched in 2013. Consider the original campaign and how it has evolved to the current iteration: Always #LikeAGirl – Keep Going. https://www.always.co.uk/en-gb You are required to: • Analyse the communications issue/campaign drawing on the approaches studied in the module. • Critically evaluate the communications issue/campaign, using recognised frameworks and marketing communications theory. • Discuss the meaning of the campaign using relevant academic concepts. This may include all or some of the fol​‌‌‌‍‍‌‍‌‌‍‍‌‍‍‌‌‌‍‍​lowing: o How meaning is created among audiences o How the communications mix is utilised across the campaign o How the selection of media influences meaning making o How creativity is utilised to engage audiences • Submit a critical evaluation of the campaign in the light of your understanding of the communications context, academic materials and trends in marketing communications. • Provide a list of sources using the UWE Harvard style. As many different sources please looking at round 20, please source any advertising you use from the “Always” campaign. WRITTEN IN UK EN​‌‌‌‍‍‌‍‌‌‍‍‌‍‍‌‌‌‍‍​GLISH PLEASE.

Submit a critical evaluation of the campaign in the light of your understanding of the communications context, academic materials and trends in marketing communications
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