Two of the following high street branded fashion retailers: Superdry, Jack Wills, Hollister, All Saints, Joules, Reiss or Fred Perry, You have been briefed by the Marketing Director to fully research two retail brands (from the choice of above) and asked to critically evaluate the key fashion marketing challenges facing both these fashion retailers in your specified chosen location drawing on theories and concepts relating to both fashion retail and consumption that have been presented in the module. At the end of your assignment, you may also make key marketing recommendations for the brands…….

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The Retailing and Consumption of Fashion Brands

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