- How does transaction cost economics apply to vertical growth? To concentric versus conglomerate diversification?
- What concepts or assumptions underlie the BCG growth-share matrix? Are these concepts valid? Why or why not?
- What kind of internal factors help managers determine whether a firm should emphasize the production and sales of a large number of low-priced products or a small number of high-priced products?
- What can a corporation do to ensure that information about strategic environmental factors gets the attention of strategy makers?
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What concepts or assumptions underlie the BCG growth-share matrix? Are these concepts valid? Why or why not?